Four rooms, open now
Four cellars, open in 360.
Four Wine Hardware projects, photographed in 360 degrees. Walk the Prima Vini retail floor and finished private cellars. When a room looks like the cellar you want, tell Mike which.
- Tours
- Four, full 360°
- Woods
- Alder, walnut, redwood
Pick a room
Four projects. Step inside each one.
Retail, Bay Area
The Prima Vini wine store
The Prima Vini retail floor and its gray-stained alder racks. Move between viewpoints to see the display rows, the bottle storage and how customers move through the store.
Look for: how the display rows meet the working storage behind them.
Residential, Danville
The Danville cellar
Stained alder racks, brickwork and a stone tasting counter. Look around the room and compare individual storage, display rows and the bigger bins.
Look for: the stone counter, and where the bins give way to single bottle slots.
Residential, San Ramon
The San Ramon cellar
Walnut racking, diamond bins and display surfaces. Turn through the panorama to see how the storage meets the doorway and the serving space.
Look for: the diamond bins, and how the walnut turns the corner at the door.
Residential, Walnut Creek
The Walnut Creek cellar
A long aisle, redwood racks and lit display rows. Turn through the panorama to see storage on both walls and the work surface at the end.
Look for: the lit display row running the length of the aisle.
On the way round
Four things worth noticing
These are the four decisions every one of these rooms had to make, and the four Mike will ask you about for yours.
- 1
The wood
Notice what you like about the alder, walnut and redwood in these projects. Bring Mike a photo of your room's finishes and compare materials and the samples on hand.
- 2
Bottle formats
Compare the bottle slots and bin depths with your collection. Magnums and wider bottles need different spacing; check the exact rack's dimensions and bottle-fit guidance.
- 3
Where the cooling is
Look for where the equipment sits, how it vents and how someone gets to it for service. Mike checks those details with the contractors he brings in before the room is finished.
- 4
The display row
A label-forward display row makes favorite bottles easy to find. Talk about its height, bottle fit and what it costs in capacity when comparing racking.
More of our own
Rooms we did not get a camera rig into
Under-stair conversions, brick floors, a wine library with a rolling ladder, and a restaurant wall that has to work during service.
A small room using metal and wood together. 
Under the stairs, behind glass. 
Commercial racking built for a working restaurant floor 
A rolling ladder reaches tall wooden racks in the Larkmead wine library. 
A tasting table inside the cellar.
From tour to your room
How one of these happens
Keep a note of what you liked in the tour. Everything after that starts with your own room.
- 1
Show Mike your starting point
Email Mike a photo, dimensions and a bottle count at michael@winehardware.com. Mention the tour you liked and talk about what might carry over to your room.
- 2
We check the envelope
Insulation, vapor barrier, glass, power and where the heat can be rejected. This decides which cooling systems are even on the table.
- 3
Design and capacity
Rack elevations in the wood you picked, a 3D design, a bottle count by format, and a cooling recommendation with a budget range attached.
- 4
Build and stock
We supply the cellar, and Mike schedules the contractors he brings in to build and install it. Cellar clients get 10% off wine and 20% off wine accessories for one year after purchase.
About the tours
Questions about the projects
- Can I visit one of these cellars?
- Private cellars, no. They are people's houses. The Walnut Creek showroom has racking in the woods we use, cabinets you can open, and glassware you can hold up to daylight, and the 360° tour above is the next best thing to standing in a finished room.
- Does the 360° tour work on a phone?
- Yes. Look around the room and compare the racking, display rows and equipment locations before planning your own.
- Which wood should I choose?
- Hold the samples against the room's finishes and lighting. Our documented projects use alder, walnut and redwood, and the rack catalog also includes mahogany. Confirm the material, finish and care for your project before you order.
- How big can a cellar be?
- Capacity depends on the room, bottle sizes, racking and cooling. Send Mike the dimensions and construction details to compare layouts and equipment before choosing a unit.
- Can you build something like this in my house?
- Usually something close, shaped by your room and its cooling. Show Mike the tour you like and photos of your own space and compare layout, materials and equipment before choosing a design.
Seen a room you would live with?
Take a photo of your own space and call Mike at (925) 944-1084. Racking, capacity and cooling are the three decisions behind every room on this page.
