Project tours
Explore Wine Cellars & 360° Project Tours
Which of these rooms makes you want to linger? Explore the Prima Vini wine store’s gray-stained alder racks, then the cellars in Danville, San Ramon and Walnut Creek. Bring Mike the room you like and a photo of your own space to talk through the materials, capacity and cooling it would need.
- Tour
- Prima Vini, 360°
- Projects
- Alder, walnut, redwood
- Loads on
- Click, not page load
Walk through it
The Prima Vini wine store, in 360°
Explore the Prima Vini wine store, with gray-stained alder racking designed for a working retail floor. Drag to look around, then choose another project below.
Drag to look around and use the tour controls to move between viewpoints.
Four rooms
Four projects. Step inside each one.
Choose a room to open its original 360° tour. Look around the space and explore the racking, materials and details that could inform your own cellar.
Retail, Bay Area
The Prima Vini wine store
Explore the Prima Vini retail floor and its gray-stained alder wine racks. Move between viewpoints to see the display rows, bottle storage and circulation through the store.
Residential, Danville
The Danville cellar
Step inside the Danville cellar and explore its stained alder racks, brickwork and stone tasting counter. Look around the room to compare individual storage, display rows and larger bins.
Residential, San Ramon
The San Ramon cellar
Explore the San Ramon cellar’s walnut racking, diamond bins and display surfaces. The original panorama lets you look around the room and see how the storage meets the doorway and serving space.
Residential, Walnut Creek
The Walnut Creek cellar
Look through the Walnut Creek cellar’s long aisle, redwood racks and illuminated display rows. Turn through the original panorama to examine storage on both walls and the work surface at the end.
What to look at
Four things worth noticing on the way round
When you are in the tour, these are the decisions you are looking at, and the ones we will ask you about for your own room.
- 01
The wood
Notice what you like about the alder, walnut and redwood in these projects. Bring Mike a photo of your room’s finishes to compare materials and check which samples are available.
- 02
Bottle formats
Compare the bottle slots and bin depths with your collection. Magnums and wider bottles may need different spacing; check the exact rack’s dimensions and bottle-fit guidance.
- 03
Where the cooling is
Look for equipment placement, ventilation and service access. Discuss those requirements with the project team before the room is finished.
- 04
The display row
A label-forward display row can make favorite bottles easier to identify. Discuss its height, bottle fit and effect on capacity when comparing racking options.
More rooms
Finished cellars from our own projects
Residential and commercial: under-stair conversions, brick-floored rooms and restaurant walls that work during service.
A small wood-paneled cellar has metal side racks, wooden diamond bins and a brick-pattern floor.
Glass doors reveal wooden wine racks beneath a staircase.
Commercial racking built for a working restaurant floor
A rolling ladder reaches tall wooden racks in the Larkmead wine library.
A tasting table sits inside a cellar lined with gray racks and illuminated bottle displays.
A small wood-paneled cellar has metal side racks, wooden diamond bins and a brick-pattern floor.
From tour to your room
How one of these happens
Keep a note of the details you liked. Mike can help you compare those ideas with your room before you agree on the design work and equipment.
Show Mike your starting point
Email Mike a photo, dimensions and a bottle count at michael@winehardware.com. Include the tour you liked so you can talk about what might carry over to your room.
We check the envelope
Insulation, vapor barrier, glass, power and where the heat can be rejected. This decides which cooling systems are even on the table.
Design and capacity
Rack elevations in the wood you picked, a 3D design, a bottle count by format, and a cooling recommendation with a budget range attached.
Build and stock
We supply and coordinate, your contractor builds, and cellar clients get 10% off wine and 20% off wine accessories for one year after purchase.
Questions about the projects
Can I visit one of these cellars?
Does the 360° tour work on a phone?
Which wood should I choose?
How big can a cellar be?
Can you build something like this in my house?
Inquire now
Tell us which one you kept looking at
A display row, a wood finish, the space for cases: tell Mike what caught your eye. Call (925) 944-1084 with your room dimensions to explore how the idea might fit. This beta form does not email the store.
Where to go next
The service pages and equipment behind the rooms on this page.
Start here
Seen one you would live with?
Save the room that caught your eye and take a photo of your own. Call Mike at (925) 944-1084 to compare the racking, capacity and cooling decisions behind the look you like.