
Serving Sonoma
Custom wine cellars in Sonoma
Private cellars, tasting rooms and hospitality storage need room for bottles and equipment. Tell Mike how guests and staff will use the space so he can plan the display, working storage and cooling.
- From the showroom
- Visit our Walnut Creek showroom
- Showroom
- Walnut Creek
- Mike
- (925) 944-1084
What we build here
What a cellar in Sonoma could look like
Tell Mike what surrounds the proposed cellar and how the space is used now. He plans the enclosure with the contractors he brings in, and the manufacturer's requirements guide the equipment installation.
Review the room preparation
Look at insulation, moisture control, penetrations and the door together. The requirements follow the room and the equipment, not a single standard recipe.
Choose cooling for the conditions
Share the ambient conditions and possible equipment locations, then compare the actual model's operating requirements with the finished room.
Discuss outage planning separately
If power continuity matters to the collection, raise it during planning. Have a qualified professional look at any backup supply, and confirm how monitoring behaves without power or internet.
What we do here
Four jobs, one showroom
We plan and supply the cellar. Mike sizes the storage and cooling, orders the equipment, and schedules the contractors he brings in for the build and installation.
Design and capacity
Rack elevations and a bottle count by format, so you know what the room holds before anything is ordered.
Racking
VintageView metal, Modularack pine, redwood and mahogany kits, and custom millwork when the room refuses to be rectangular.
Cooling
WhisperKOOL, Wine Guardian, CellarPro and CellarCool, sized against the room's heat load rather than its square footage.
Install coordination
Delivery, the install date and the contractors Mike brings in, coordinated from the showroom so the room is ready when the equipment is.
The nearest finished room
Step inside the Prima Vini wine store
A guest-facing retail floor where the display rows and the working storage share one room.
Look for: how the display rows meet the working storage behind them.
Nearby
Three towns over
Same showroom, same equipment, different rooms. These are the neighbors we work in most often.
Straight answers
Asked in Sonoma
- What happens to a Sonoma cellar during a power outage?
- Cooling and some monitoring stop with the power, and how fast the room warms depends on the room. Keep the door closed where you can and raise the outage plan with Mike before the equipment is ordered.
- Can we plan a Sonoma cellar remotely?
- Send Mike photos, dimensions and your storage plans by email, then call to compare options. Visit the showroom when you are ready to choose materials.
- How long does a cellar in Sonoma take?
- It depends on design decisions, product availability and the schedule of the contractors Mike brings in. Tell Mike your plans and target date and he will walk through the next steps and current lead times.
- Do you come out to Sonoma to measure?
- Send whatever dimensions and photos you have to (925) 944-1084. Between you Mike will work out whether a site visit would help, who handles it and which drawings the project needs.
- What will it cost?
- It depends on room prep, racking, cooling and finishes. Send dimensions and a bottle count and Mike will talk through the scope and what he needs to put a project quote together.
- What if I already have a Sonoma general contractor or architect?
- Mike works alongside them when the cellar is part of a larger project. Bring the current plans while the construction details, equipment requirements and finishes can still move.
Cellar reading
From the Wine Hardware blog
Racking, cooling and capacity questions worth reading before you plan the room.
What would you like to open here in Sonoma?
Bring Mike a photo and the collection you have in mind. Call (925) 944-1084 to compare storage options for your room, or come to the Walnut Creek showroom and see the equipment in person.


